Watch out Emmerdale and Coronation Street – the greatest Rugby League players in the world are coming!

Viewers of two of Britain’s favourite soaps have a special treat in store next week when an exciting advertising campaign promoting the Gillette World Club Challenge between Leeds Rhinos and Melbourne Storm hits their screens on Yorkshire Television.

The 30-second ad, ‘When Two Rugby League Worlds Collide,’ will appear in 12 slots throughout next week, including immediately after both Emmerdale and Coronation Street on Thursday (February 11) at 7.28pm and 8.59pm.

Other times include the mid-show break of the ITN Evening News on Tuesday (6.45pm), during This Morning on Wednesday (10.30am) and the half-time break during Lion Country on Wednesday (19.45).

"This is the first time we have used TV advertising for the Gillette World Club Challenge and we’re confident the ad will generate massive awareness of one of the country’s top sporting fixtures,” said the RFL’s Marketing Manager Phil Williams.

"The slots we have booked will take the ad into millions of homes at peak time viewing and that can only have a positive impact on ticket sales for the Gillette World Club Challenge.”

Tickets for the Gillette World Club Challenge between Leeds Rhinos and Melbourne Storm at Elland Road, Leeds, on Sunday February 28 (6.30) are now available with prices starting from just £20, or £10 concessions.

To purchase tickets from the RFL Ticket Office please visit www.rugbyleaguetickets.co.uk or call 0844 856 11 13.

Tickets are also available from the Leeds Rhinos Ticket Office at Headingley Carnegie Stadium or by calling 0871 423 13 15.